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OK, Circuit City just pissed me off MORE


Doing my routine blog surfing, when out of nowhere, all up in my business are half a dozen action-posed teens blocking my view of TPM posts.  Then they all get sucked up into the banner ad at the top of the page – a Circuit city banner for some sort of Wii commercial... I don't even know.  I didn't care to look.

Circuit City, no one shops at you, you get aggressively bought out by Blockbuster, and you're a crappy store – a corner-crowding denizen of trashy, half-abandoned strip malls. 

The answer to this sinking ship is to assess how you can win customers.  How you can improve on meeting an ever-evolving consumer market.  The answer is certainly not to get even more annoying and in my face with pathetic attempts to get my attention.

This strategy is like one from the annoying dorm roommate who you're forced to be around, but can't stand.
This is not the savvy marketing activity of a national chain.  You sell electronics.  This should be easy.  I go to Fry's all the time.

Listen, I'm a marketing consultant, and if you hire me to do some brainstorming in some of your more important teams, maybe we could come up with something to turn your company around dramatically.  Honestly, it may be too late.  Blockbuster, not so great a move picking this one up.  That's a lot of decrepit real estate.

But here's a free tip:  blog-blocking, with snappy, teen, Wii-playing poseurs does not work in your favor.  It severely diminishes my already very low opinion of you.



4 Comments

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Bad marketing.

But why does everyone hate Circuit City? Seriously? More love for Best Buy?

Those are the only two choices I have around here and it was CC for long before they put the Blockbuster in, so I never got why they did so bad...

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Seriously?

RICHMOND, Va. - A new plan for layoffs at Circuit City is openly targeting better-paid workers, risking a public backlash by implying that its wages are as subject to discounts as its flat-screen TVs.

The electronics retailer, facing larger competitors and falling sales, said Wednesday that it would lay off about 3,400 store workers — immediately — and replace them with lower-paid new hires as soon as possible.

The laid-off workers, about 8 percent of the company’s total work force, would get a severance package and a chance to reapply for their former jobs, at lower pay, after a 10-week delay, the company said.

http://www.msnbc.msn.com/id/17837882/

The backlash is that now everyone hates them. With good reason.

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Adblock.

How do you use a computer without using Adblock on it?

I have no idea what Adblock is. That's how I do it, I guess. :^)

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