Priorities USA Action, the Super PAC supporting President Barack Obama, and Service Employees International Union (SEIU) are highlighting Mitt Romney's deteriorating favorability ratings among Latino voters in Colorado, Nevada and Orlando and Tampa, Fla., a trend the groups claim is a direct result of their Spanish language ads that have run in those media markets.
A memo released Thursday by Priorities USA and SEIU focuses on tracking polls conducted on behalf of the groups that show Romney's unfavorable ratings among Latino voters have spiked since May in each market where the ads have aired. The polls also show Obama with a commanding lead over Romney among the key voting bloc in the aforementioned states and cities.
"The poll mirrors what we are hearing in the field," SEIU national political director Brandon Davis said in a press release. "When voters hear Romney's disingenuous rhetoric and how his policies would devastate communities, they recognize that re-electing President Obama is essential to moving the country forward."
The ads can be viewed here, here and here. According to the PollTracker Average, Obama has maintained an enormous lead over Romney among Latinos throughout the campaign.