A gun shop in Arizona has a clear message to would-be customers who happened to vote for President Barack Obama: take your business elsewhere.
Southwest Shooting Authority in Pinetop, Ariz. took out an advertisement last week in the local newspaper, the White Mountain Independent, that spelled out the store's new policy in explicit terms.
"If you voted for Barack Obama your business is not welcome at Southwest Shooting Authority," the ad reads. "You have proven that you are not responsible enough to own a firearm."
A sign on the store's front door contains a similar message. Cope Reynolds, the owner of the Southwest Shooting Authority, posted a letter on the website AmmoLand shortly after the election last week to explain his motives, writing that his personal convictions trump profit:
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To Whom it May Concern:
I thought you all might be interested in this.
We will try to demonstrate once again that the bottom line for our business is principle, not money.
Yes, it has been damaging at times but our values are intact.
Effective immediately, if you voted for Obama, your money is no good here. You have proven beyond a doubt that you are not responsible enough to own a firearm. We have just put a sign up on the front door to save you the trouble of walking all the way in here...
I took this ad out in our local paper. It will come out in the White Mountain Independent tomorrow, 9 November