Hordes of customers flock to various stores the day after Thanksgiving in what's become an annual rite of the holiday season, but a Gallup survey out today shows that "Black Friday" shoppers comprise a relatively small, but youthful sliver of the overall population.
Only 18 percent of American adults said they plan to shop today, according to the survey, while 81 percent said they do not. Those who will brave the crowds to take advantage of the sales are generally on the younger side. Thirty-four percent who said they will shop on "Black Friday" are under the age of 30.
A mere 11 percent of respondents between the ages of 50 and 64 said they intend to shop today, while the intention to shop dips to 8 percent among those above the age of 65.