Update: After publishing the story, the Department of Health and Human Services provided TPM with a revised statement confirming that the department pulled the ads.
"We aren’t going to continue spending millions of taxpayers’ dollars promoting a failed government program. Once an assessment was made, we pulled back the most expensive and least efficient part of this massive ad campaign which was set to run over the weekend. Those costs savings will be returned to the U.S. Treasury," a spokesperson for HHS said in the statement.
Just a few days before the open enrollment period ends for 2017 health insurance plans on the Obamacare exchanges, the Department of Health and Human Services has pulled adds promoting enrollment, the department confirmed to the New York Times on Thursday.
“The federal government has spent more than $60 million promoting the open enrollment period,” an HHS spokesman told the Times on Thursday. “We have pulled back roughly $5 million of the final placement in an effort to look for efficiencies where they exist.”
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