If you saw Avatar, Sherlock Holmes or Up in the Air this weekend, you also may have heard a little bit about Richard Singer, a small business owner in Bay City, Michigan who says he fell victim to a bogus lawsuit.
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It seems like a friendly, well-produced public service announcement detailing the "Faces of Lawsuit Abuse" with a focus on small business. But it's a bit strange to see a commercial with a political message in between traditional pre-movie programming of Coca-Cola ads and spots pushing new television shows.
"America needs more jobs, not more lawsuits," is the tag line after Singer tells his story.
The four-minute video is airing in the pre-trailer commercial reel in movie theaters in Washington, D.C., Albany, Denver, Orlando and Tampa Bay, Florida and in Baton Rouge. It's part of the U.S. Chamber of Commerce's Institute for Legal Reform, which spent $4.2 million from June through September.
The Chamber is a major player, spending nearly $39 million lobbying Congress and government agencies in the third quarter of this year alone. Representing corporations both large and small, the Chamber has a goal of making it harder for people to sue their clients.