Company That Sold Rifle That Killed 2-Year-Old Yanks Its Kids Advertising


Keystone Sporting Arms, the company that makes Crickett rifles for kids — one comes in hot pink for girls — has taken down the web site, YouTube, Twitter and Facebook pages it used to target its gun marketing at the under-10s.

The ads have been yanked following the death of a 2-year-old girl who was shot by her 5-year-old brother.

Crickett’s marketing is controversial because, as Mother Jones reported, the company had a “Kids Corner” on its site, and also carried customer photos of children and even babies carrying holding firearms.

Crickett’s commercial even shows a mom accidentally pointing a rifle at her son’s head:


But it is perhaps the Kids Corner that’s most disturbing.

Here are some screengrabs of the imagery the company had on it prior to its disappearance:

Crickett 2 630

Here’s the commercial:

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Zoë Schlanger is Frontpage Editor at TPM. Zoë was a TPM intern in 2011, and prior to returning here she was editor in chief of NYU Local, the alternative independent student news site at NYU. Zoë has interned at places like the Nation, InsideClimate News, The Rachel Maddow Show and Gothamist. She can be reached at