Republican businessman Ron Johnson, the likely GOP nominee against Sen. Russ Feingold (D-WI), has a new ad introducing himself to the voters of his state, and seeking to put forward an outsider image.
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The ad seems to employ a similar quirky approach to the one that Feingold has always used for his own spots. In this case, Johnson parodies standard campaign ads by having his family awkwardly reading their lines from the teleprompter about what a great guy he is.
"Okay, that's enough," Johnson says. "Obviously I'm not a professional politician, and they're not professional actors. We're just a Wisconsin family worried about our country. I'm Ron Johnson, and I approved this message because it's time to get our nation's house in order."
The TPM Poll Average shows Johnson currently leading Feingold by 48.8%-46.9%.