Updated 9:21 pm ET, Wednesday, September 21
Pandora Internet Radio has jumped on the HTML5 bandwagon in a big way, unveiling a slick redesigned website today for all users and unlimited listening, removing its 40 hours per month restriction for free users.
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Pandora touts the site's "faster load time" and new "social features and sharing tools," including a new Pandora profile page for every user and the ability to "Follow" users and share links to stations and specific tracks over Facebook, Twitter and within Pandora itself.
But don't let all the bells and whistles fool you into thinking it's not ultimately a business ploy: Pandora, which is still unprofitable as of its last quarterly earnings statement, earns most of its revenue from display advertising. In the case of Q2, that amounted to some $58.3 million out of $67 million, the rest of it earned from Pandora's less well-known ad-free paid subscription service.