The 2012 presidential campaign alone is expected to cost well over $1 billion, and the social networking goliath Twitter wants to get it’s fair share of the advertising buys. Executives told Politico that the company will begin to sell political advertising this week.
The site only began allowing advertising last year, and has slowly been building it’s business in an effort to make revenues match its prominence in today’s world.
‘We’ve had five years to watch and observe how people are using the platform organically and we know politicians are active on the platform, and we know that consumers enjoy the messages from those politicians,’ said Adam Bain, Twitter’s president of global revenue. ‘We’re excited about the election cycle, and we think that ads both in the timeline and in search are a huge opportunity.’