Priorities USA, a Democratic Super PAC dedicated to re-election President Obama, is out with a new strategy memo detailing what they think is Mitt Romney's biggest vulnerability: voters just don't like him.
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The memo notes that Romney's personal favorability has gone down across the board in state polls despite a campaign that's been considered relatively smooth by observers.
"He's faced no new scandals, no recent damaging gaffes, no problems raising money, no problems with his campaign operation, no difficult political environment, and no unsafe policy proposals," the memo reads. "Looks like the cause of Mitt Romney's drop in popularity is... Mitt Romney himself."
Priorities USA identifies Romney's "flip flop" problem as the key to his woes, noting that even in New Hampshire, where he's held leads against the GOP field all year, some 43% of Republican voters say he "will do or say anything to win."
The implication is clear for Democrats: keep hitting him on the issue and don't let up.
The full memo below: