Tom Emmer, the Republican nominee for governor of Minnesota in the race to replace fellow Republican and current Governor Tim Pawlenty, has a new ad up. And this feel-good ad introducing Emmer and his family to the state has an interesting kicker.
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"Minnesota families are struggling. WE need to pick ourselves up, create jobs and get our economy moving," Emmer says, also adding: "It's time for a new direction."
Of course, Minnesota already has a Republican governor -- which might cause some confusion about how the direction should change, though Pawlenty has been hamstrung by the Democratic legislature. What Emmer presumably means is that the state should become more conservative, of course, but there are other ways to interpret that statement.
The TPM Poll Average currently gives Democratic nominee Mark Dayton a 44.2%-33.6% lead over Emmer, plus 9.9% for Independence Party nominee Tom Horner.