The Democratic National Committee is releasing a new ad campaign in key political states in an effort to rally public support for the president’s new jobs plan. The T.V. spots urge viewers to ‘Read it. Fight for it…Pass the President’s Jobs Plan.’ They begin airing today, as President Obama himself prepares to send the bill to Congress this afternoon and embarks on a sales pitch to boost support for both his plan and reelection campaign.
While the ads don’t target any specific lawmakers or make explicit reference to the 2012 campaign, they are targeted at key markets in swing and early voting states; Tampa and Orlando, FL along with Raleigh and Charlotte, N.C., for instance. In addition to the T.V. ads, the DNC is also targeting popular internet platforms such as Facebook and Hulu.