Someone had to say it.
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There's been a torrent of criticism from tech writers, and even one major company, over the past week following Google's introduction on Tuesday of "Search Plus Your World," a radical new attempt by the search giant to promote Google Plus, its nascent social network, by displaying Google Plus content at the top of the every search results page for Google Plus account holders, among other stark changes.
Problematically for Google Plus users who don't want to see the new results, they are default now "opt-out," rather than "opt-in." To turn them off, you have to press a small globe button in the upper right hand corner of the Google Search page to restore the search results to "global" rather than "personalized" results.
Obviously, not everyone uses Google Plus (in fact fewer people do so than still use MySpace) and yet Google seemed to think that this feature would be acceptable to its 1 billion plus users. But it wasn't. Not by a long shot.
Twitter, for one, surprised many by coming out vociferously against the new features. Alex Macgillivray, Twitter's general counsel (lawyer) and formerly deputy general counsel for Google, on Monday tweeted: "Bad day for the Internet...Having been there, I can imagine the dissension @Google to search being warped this way."
Twitter later fired off another official press release to tech reporters, saying: