Updated 1:06 pm ET, Wednesday, September 28
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Amazon couldn't keep it contained for long: The existence of The Kindle Fire, the company's new full color, 7-inch screen tablet computer, was confirmed by a Bloomberg report on Wednesday, minutes before an Amazon press event kicked-off in New York at 10 am ET.
At 7-inches, the Kindle Fire will be smaller than its main rival, Apple's iPad, which features a 10-inch display. And it'll be missing some of the main features of the iPad, including 3G connectivity (the Kindle Fire will only be able to connect to the Internet via WiFi) and a camera (in the case of the iPad 2. The original iPad doesn't have a camera, either).