Those involved include Karl Rove and Republican consultant Ed Gillespie, who have reportedly been hitting up donors for American Crossroads. Its director is Mike Duncan, who preceded Michael Steele has chair of the Republican National Committee.
Steven Law, the general counsel of the Chamber of Commerce, will be the group's president, according to the Journal.
While media reports have noted that American Crossroads may be able to exploit the RNC's recent troubles, Peter Stone at National Journal reports that the genesis of the group predates the tough patch for the party committee. Stone has more details.