Conservative radio host Eric "Mancow" Muller decided to have himself waterboarded to show it's no big deal.
His response after enduring several seconds of having water poured on his face?
"It is way worse than I thought it would be, and that's no joke." He added: "Had I known that it was that bad I wouldn't have done this ... I don't want to say this: absolutely torture."
And remember: this was in a controlled setting where the victim knew he wasn't going to be harmed.