Hot on the heels of the launch of Facebook’s new advanced search engine, Graph Search, Yahoo CEO Marissa Mayer told Bloomberg at the World Economic Forum in Davos, Switzerland, that her company is building mobile device products that will serve up personalized Web content to users based on their interest graph, the collection of user activity across social networks and other sites. Mayer said Yahoo’s partnerships with Apple, Google and Facebook are part of this plan. Watch the full interview below and read more at Bloomberg:
Mayer, who took over Yahoo in July 2012, is faced with the difficult task of turning around the declining fortunes and waning influence of one of the Web’s largest companies. Mayer has previously emphasized her belief the key to a Yahoo comeback lies in providing better mobile experiences. Meanwhile, Facebook itself is struggling to translate its success on the desktop into more mobile successful mobile apps and ad sales, potentially putting the two companies in competition. Yahoo and Facebook last year settled messy patent litigation and agreed to partner in advertising and Yahoo media distribution.
