In a memo circulated to staff on Tuesday, Washington Post executive editor Marty Baron announced that the newspaper’s polling division will branch out to become an independent entity of Washington Post Media and “will begin to do work for outside clients as well as continue to do work for The Washington Post poll.”
Jon Cohen, the Post’s polling director, will continue to lead the effort while news editor Scott Vance will serve as newsroom liaison. The memo, reported by media blogger Jim Romenesko, came attached with a press release, which said that the polling operation will now be known as “Capital Insight.”
The press release can be read in full online at Capital Insight’s official website.
