All good satire is based on truth, and now Obamacare advocates are turning to America’s most prominent satirical newspaper to get the truth out about the law.
Illinois officials said Monday that they had purchased online ad space with The Onion, otherwise known as “America’s Finest News Source,” the Associated Press reports. The banner ads will run at the top of the newspaper’s website in Illinois.
They will take the tone of The Onion’s famous: “Area Man…” stories; for example: “Man without health insurance is forced to sell action figures to pay medical bills. Get covered. Don’t sell your action figures.” The state is paying $150,000 for the ad space.
Onion CEO Steve Hannah told the AP that Illinois was the first state to coordinate with his company on Obamacare outreach.
Young adults, the target audience for the campaign, are crucial to the law’s success. The Obama administration reported in January that about 24 percent of Obamacare enrollees so far were ages 18 to 34, well below the original target of 39 percent.
