Mitt Romney's campaign is handing over it's bank of documentation, web data, emails, addresses, and other digital data to the Republican National Committee, Ad Age reported on Tuesday, to aid the party in future elections:
The Romney camp is in the process of handing over hundreds of pages of documentation in binders detailing its digital campaign efforts throughout the 2012 season. The digital team hopes it becomes a valuable source of practical information showing what was done online, what worked and what didn't.
Analysis of website optimization, email marketing efforts and online ad targeting are among the types of information that is included in the documents, which the Romney camp will give to the Republican National Committee's digital team, headed up by RNC Director of Digital Strategy Tyler Brown.
The document pass-along will complement the Romney campaign data that will eventually be provided to the RNC. Information on donors and volunteers collected by the joint fundraising committee of the Romney campaign and the RNC -- emails, addresses, which events they attended, etc. -- will be transferred to the RNC.