Priorities USA Action, the super PAC backing President Obama, is teaming up with the labor union SEIU to attack Mitt Romney in a new Spanish-language ad campaign beginning Monday. The ads, called, “Mitt Romney: En Sus Propias Palabras” or “Mitt Romney: In His Own Words,” use a few of Romney’s gaffes, like when he jokes that he is unemployed and when he said he likes being able to fire people, and then shows Hispanic Americans responding to those statements.
The $4 million ad buy in Colorado, Nevada and Florida will run throughout the summer. In each state, the ad is slightly different.
Watch the Nevada ad:
