The Obama campaign is concentrating advertising in fewer states than it did at this point in the campaign in 2008, reports the Washington Post. Behind the concentration is the fact that due to outside spending, the Obama campaign and Democrats no longer have the bigger war chest as they did against Sen. John McCain.
From the Post:
Obama’s campaign has placed ads in fewer than 60 media markets nationwide, skipping some expensive areas such as Philadelphia and Washington, compared with 80 in the early weeks of the 2008 general-election campaign. In 2008, Obama began running ads against McCain in late June.
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Romney’s campaign has been able to save money on television ads because Republican interest groups have spent millions attacking Obama on his behalf. His campaign is running ads in six states, but, like Obama’s, is concentrating on Ohio, spending 1 in 3 ad dollars there.
