Obama Gets The Jimmy Fallon Bump

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Stephen Colbert may have his famous “Colbert Bump,” but Jimmy Fallon’s Late Night show may be the next best stop for politicians looking to get a little late night magic in the public sphere.

On Tuesday, President Obama unveiled a new Twitter hashtag, #DontDoubleMyRate, in order to drum up support for legislation that would extend the student loan interest rate. The good folks at Twitter created this chart which shows the Tweets Per Minute (TPM) that included that hashtag. What’s interesting is that the Tweets Per Minute when Obama first unveiled the hashtag at the University of North Carolina and University of Boulder pale in comparison to the buzz that Jimmy Fallon created.

For a larger version of the chart click here.

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