The New York Times on Tuesday said it is working on a “major site redesign” and is launching a prototype version of the new space. For now, the prototype is only available to New York Times employees, but eventually some outsiders will be granted access. From the company’s written statement:
Starting today, Times employees who access NYTimes.com from inside the Company firewall will be able to experiment with the new article pages, which are the first to undergo changes, and provide feedback on their experience. The public may access a preview of a sample of the redesigned article pages via this animated guided tour.
In the coming weeks, the prototype will become available to a randomly selected group of users outside the Company, who will have the option to utilize it and provide feedback, or opt out if they choose. Users who are not selected may request an invitation to test the prototype on NYTimes.com, though audience size is limited.
Jill Abramson, the paper’s executive editor, said in a statement, “As we continue to develop our rich content offerings across video, slideshows, data visualization and interactive graphics, these adjustments to NYTimes.com provide the structure our newsroom needs to deliver a best-in-class digital news report.”
