The National Republican Congressional Committee has reserved $18.2 million in airtime across 27 competitive districts for ads after Labor Day, reports Roll Call. The Committee’s Independent Expenditure arm split the buy between seats held by Democrats and Republicans, indicating that the NRCC plans to try to take new seats, not just hold their 25-seat majority.
On the Democratic side, the DCCC already bought $19 million in airtime for the fall.
Roll Call has the breakdown, including the four areas with the heaviest investment at this point:
• $3.08 million in the Sacramento market, which covers competitive races in Rep. John Garamendi’s (D) 3rd district, Rep. Dan Lungren’s (R) 7th district, Rep. Jerry McNerney’s (D) 9th district and Rep. Jeff Denham’s (R) 10th district.
• $2.23 million in the pricey Boston market, which covers endangered Rep. Charles Bass’ (R) 2nd district in New Hampshire, as well as a competitive GOP challenge of Rep. John Tierney (D) in Massachusetts’ 6th district.
• $1.64 million in the Denver market. This buy covers competitive contests in Rep. Scott Tipton’s (R) 3rd district and Rep. Mike Coffman’s (R) 6th district. It could also include Rep. Ed Perlmutter’s (D) 7th district, but that race is less competitive at this point.
• $1.62 million in the Las Vegas market. This buy targets a highly competitive race in Nevada’s 3rd district, where Rep. Joe Heck (R) faces state Assembly Speaker John Oceguera (D). It could also cover the newly added 4th district, although that open seat is considered a likely Democratic pickup.
