In a video posted online Friday, First Lady Michelle Obama detailed the relaunch of President Barack Obama’s campaign arm, Obama for America, which will now become a nonprofit designed to mobilize supporters and promote the White House’s agenda.
Michelle Obama said the nonprofit, known as Organizing for Action, will derive its strength from the president’s base.
“Now in terms of the specifics of what this organization will look like, a lot of that will be up to you,” the first lady said. “It will be determined by your energy and ideas and feedback — because after all, this is your movement. And going forward, it can be whatever you make of it.”
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