eBay has launched a new logo in time to commemorate its 17th anniversary, the companny announced on its corporate website on Thursday. It’s all lower case and the font has changed to what appears to be Helvetica, but still retains the familiar RGBY color scheme of the old logo. The company is still identifying itself in print as “eBay,” as well.
“The eBay logo is known the world over, so changing it was not a decision made lightly,” president Devin Wenig wrote in the corporate announcement. The new logo will go live in mid-October. Read more about eBay’s rationale for the switch here
Here’s the old logo:
And the new:
