The Democratic Congressional Campaign Committee has reserved $19 million in advertising airtime in 24 House districts for the fall, reports Roll Call. This is the second installment of DCCC reservations as part of the committee’s spending goal of $46.3 million in TV ads after Labor Day.
From Roll Call:
To be clear, the DCCC can cancel its reservation or shift money to different markets as races fluctuate. Nonetheless, the planned spending is far ahead of the National Republican Congressional Committee, which has yet to announce any fall TV buys.
The DCCC’s chosen markets also provide a glimpse of which races it believes will be competitive come November. For example, this round of reservations includes almost $5 million in Sacramento, Calif., and $3.6 million in Boston to target House Republicans and boost Democratic incumbents.
