Coca-Cola will begin airing ads Monday to address obesity, reflecting the mounting concern about the role of soft drinks in creating the United States’ obesity problem, the Associated Press reports.
The Atlanta-based company on Monday will begin airing a two-minute spot during the highest-rated shows on CNN, Fox News and MSNBC in hopes of becoming a stronger voice in the intensifying debate over sodas and their impact on public health. The ad lays out Coca-Cola’s record of providing drinks with fewer calories over the years and notes that weight gain is the result of consuming too many calories of any kind — not just soda.
Coca-Cola says the campaign will kick off a variety of moves that help address obesity in the year ahead, such as providing more diet options at soda fountains.
A second ad which the company plans to air during “American Idol” and the Super Bowl will show different ways people can burn off the 140 calories in a can of Coke.
