After Trayvon Martin Killing, Florida City Tries To Repair Image

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The Orlando suburb of Sanford, Fla., has hired a marketing firm to help it try to repair its image following the killing of unarmed teenager Trayvon Martin, the Orlando Sentinel reported late Tuesday.

The city set aside $15,000 for advertising and spent $10,000 to hire a local firm to help it return to its reputation as “The Friendly City” after it became the focus of international attention over the case.

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