Executives from Silicon Valley's most valuable tech firms will once again face a grilling Thursday from a pack of senators who are intent on passing landmark privacy legislation as Valley companies cash in on the boom in mobile devices and social media.
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Increasingly, the hottest tech companies focus on social media and exploit information about their users to make their services useful.
The senators, however, are concerned that the existing laws protecting consumers and their kids' privacy are unclear and outdated.
Both Apple and Google's lobbyists will testify in front of Senate Commerce's Subcommittee on Consumer Protection. A new face on the scene will be Bret Taylor, Facebook's chief technology officer, former CEO and Co-Founder of FriendFeed, and co-creator of Google Maps and related technology.