As I mentioned last week, we delayed the last two weeks of our annual Prime drive until we had the signup system and account system simplified and more user-friendly. Check it out here. Our team put a lot of work into making it more user-friendly and awesome. With that now in place, we’re kicking off the final two weeks tomorrow. We will try to keep the pitches as congenial as possible. But remember, we are doing this because our subscription program is what has kept TPM vital and growing while many other publications, relying on ads alone, are cutting staff or ‘pivoting to video’. Your subscription keeps TPM vital, growing, focused on you and digging deeper into the myriad of stories that matter right now. If you’re a regular reader and you haven’t taken a moment to join Prime, please take a moment to join us now. It’s cheap, gives you a lot of cool features, and supports our independent journalism. Just click right here.
The people I’m really hoping to get to over these two weeks are the people who I sometimes meet who tell me how they love TPM and have been meaning to join Prime. Hopefully, those folks have signed up. But what I mean by this is that in my own life there are always a handful of things I want to do, should do, have been planning to do but for whatever reason haven’t done. I blame some mix of busy-ness, inertia, the pain of getting my wallet out and typing in those numbers and whatever other low on the scale crookednesses in the timber of my humanity that stand in the way. Anyway, I get it. That’s me too. But if that’s you, I’m going to do my best to bring you over the line. We know that there is a substantial number of our readers who are daily readers, plan to sign up for Prime, want to sign up but simply haven’t gotten around to it. If that’s you, we really need you to join the club too. It’s important. Just click here.