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Late Update: A few readers from Kentucky or nearby have written in to say: No way. This ad could be very effective with deeply religious voters in Kentucky. So I want to make clear that this is why I said at the outset that I was not saying the ad wouldn't be effective. I'm saying just judging the thing on the terms by which I usually judge ads, for general over-the-top-ness, especially ones that invoke religion. As to knowing the area, half my family is from Southern Illinois, just across the border, believe me, I know.