Can we get to 3000 new Prime members in our 2015 sign up drive? As I mentioned a couple weeks ago, that was the aspirational goal we set for ourselves when we kicked off this year’s drive back on September 21st. But it seemed so far-fetched that I didn’t announce it publicly. But we have three weeks left in 2015. And we’re not that far off the mark. We’re currently at 2380 new Prime sign ups. Just 620 sign ups more and we’re there. That’s a lot to get in three weeks. But not impossible. Quite frankly, building membership for Prime is critical to the future of the site. Here’s why. If you’re a regular reader of TPM, I invite you and ask you to sign up. It’s important. Just click right here. Thank you.