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The Murdoch Primary, Back On Again?


The Journal just up and craps all over the whole sorry spectacle, even suggesting that it might be a campaign turning point. Who knows whether there's any truth to that. But the point to focus on is the suggestion that it's part of a basic problem with the campaign itself -- that it's not up to snuff. The latest pratfall, says the Journal, "is of a piece with the campaign's insular staff and strategy that are slowly squandering an historic opportunity."

Remember, Journal boss Rupert Murdoch pushed the same line earlier this week via twitter: "Met Romney last week. Tough O Chicago pros will be hard to beat unless he drops old friends from team and hires some real pros. Doubtful".

Now, who knows if this is true? As I said last month, pundits and editorialists have a really difficult time knowing what's happening in a campaign in real time. Mostly they infer back from what they see in the polls. And if candidate A is having a hard time, it's because the campaign is made up of morons. I figure this is mainly that. (An alternative explanation might be the inherent difficulty of building a campaign around attacking an opponent for supporting a policy you created.)

But press chatter is a world unto itself and a powerful one and one that campaigns often end up reacting to. So for now, let's just take notice that this seems to be the new conventional wisdom: that the Romney campaign just isn't ready for prime time. And the Murdoch world seems particularly invested in it.

About The Author


Josh Marshall is editor and publisher of TalkingPointsMemo.com.