A few days ago I noted a divergence between the websites of the two presidential candidates. John Kerry's website showed lots of pictures of John Kerry in all the expected poses of authority, empathy and so forth. Meanwhile, President Bush's website also showed lots of pictures of John Kerry caught, as you might imagine, in poses suggesting buffoonery, arrogance, indecision and the like. What the GWB website didn't have any of was pictures of George W. Bush.
Now, earlier today I noted how the Bush campaign has replaced the front page of their website with a Reagan tribute
, with a huge picture of the late president backgrounded with flags, accompanied by links to a Reagan tribute video, links to President Reagan's most famous speeches and statement of his praise for President Reagan by President Bush.
That's the Bush website now. (You really need to see it to get the picture
Now, how many days of leaving the site that way will it take before people start to see the obvious: that President Bush's campaign staffers believe that pushing their own guy isn't a particularly good political strategy and that bashing Kerry or grasping on to Reagan nostalgia is far preferable?
Now to a related point. I've got a number of notes from people (few of them Bush supporters in the first case, of course) who are outraged by the Bush campaign's unabashed exploitation of Reagan's passing as part of their reelection campaign effort --- the morphing of the Bush website into the Reagan tribute website being a key example.
Yes, it's crass and cynical. But it's also a tad desperate. And that's the more important point, I think. Having watched the Bush White House for some time and seen them try all manner of crude and crass political gambits, very few of them, in my recollection, haven't ended up biting them in the behind.
I suspect this case will be the same.