Can I have your attention for a second? We're running a really important drive to sign readers up for Prime and we managed to get to 500 sign ups in our first week. But we really need to match that and get to 1000 by the end of this week. Why join Prime? Lots of great reasons in terms of things you get. But the biggest and best reason is because TPM needs you. The digital news business is fast moving and unpredictable. So we need to rely more on the most consistent and predictable part of TPM - which is the dedication and loyalty of readers who've come to the site daily for years.
In our experience, the biggest obstacle for most readers isn't the money per se (less than 5 dollars a month) as the inertia of getting the card out of the wallet and just typing in the numbers and signing up. I know - I'm exactly the same way. It's just not what I'm doing right now. It's a hassle. But if you can take a moment right now and just sign up - not in a minute or tomorrow but right now. Take the plunge! In all seriousness, if you can give us a couple minutes and sign up, it's huge for us and it's a key part of making TPM stronger and better and able to keep keeping you up to date every day.
Ready? Click right here.
Ed.Note: * Not everyone has the money to sign up. Maybe you're out of work or on a fixed income or have any other kind of hardship. If you're in this category and don't want to miss out we have credit subscriptions available at no cost.