Back on September 21st we kicked off our 2015 sign up drive for Prime, TPM's membership program. Between us, we had a hopelessly optimistic goal. We wanted to sign up 3000 new subscribers by the end of the calendar year. That seemed like such a tall order that I refrained from making the goal public - not good to announce a goal you're not going to meet. But so far, we've done reasonably well. We've got almost six weeks left in 2015 and we're currently at 2022 new subscribers. You get your biggest rush of sign ups at the beginning of a drive. So it's still a pretty tall proposition. But it's definitely possible.
So first I want to thank all of you who've signed up. We're in a transitional period in the digital publishing industry. Lots of publishers are trying to build a 'direct financial relationship' with their readers, as the phrase has it - in other words, trying to get them to pay money to the site. So I thought I'd take a moment to explain not so much why we're doing this but why it's a trend for the industry in general.
This is a challenge for all publishers because they're trying to get people to do something they're not used to doing and haven't needed to do in the past. I know because with every other site beside this one, I'm the reader just like you are. So here's the backstory on what's going on.Read More →