In it, but not of it. TPM DC

TV Ad Spending On Health Care Slows From $1M Per Day To $1M In A Week

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The ads that remain on the air are just a trickle nationally - with a handful of AARP and Conservatives for Patients Rights commercials airing during national cable shows - and the in-state spending targeting specific senators and representatives has dried up, Tracey said.

"This is definitely a big drop. Everybody is catching their breath at the very least," he said.

In one example on the pro-reform side, Americans United for Change has refocused from health care to a new push for financial regulatory reform. AUC billed their new ad as "the opening shot from those of us looking to clean up the mud on Wall Street by pushing for financial reform to protect working families and small businesses."

As I reported a few weeks ago when the White House said it wanted to allow a cooling off period, anti-reform groups such as America's Health Insurance Plans were waiting to see whether Congress would pivot to other issues.

Meanwhile, the ads opposing cap-and-trade or urging the Senate to pass the House climate change bill have been on the rise.

For his part, President Obama insisted today at a town hall in New Hampshire that health care is now "in the red zone," adding, "We've got to punch it through."

"It's not over, we just have to make sure that we move methodically and that the American people understand exactly what's in the bill," he said.