The race to find a challenger for Sen. Chris Dodd (D-CT) is going to be an expensive one. Yesterday, former Rep. Rob Simmons (R) announced he raised nearly $1 million in the fundraising quarter ending tomorrow. The same day, Linda McMahon, one of his challengers in the GOP primary, told reporters she’s pumped $3 million of her own money into the race — and spent $2M of it on ads that are already running.
Running in the Nutmeg State is always a pricey prospect — eventually, candidates have to run TV ads in the ultra-expensive New York City television market. But with McMahon spending so much so early, Simmons will likely need to start putting his own money where is mouth is before he planned. His fundraising total means suggests he’s serious about challenging the self-funding McMahon and has the base of support to make a go of it. So look for big spending by him sooner rather than later.
By the time either of these candidates gets to Dodd in the general next year — a race national Republicans think they can win and so will probably spend party money on — the Senate race will have already become a serious cash cow for consultants and media buyers.
