Sanford Story A Big Boost To Local Paper

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I just spoke with Gary Ward, The State’s managing editor for online, and he told me that the Mark Sanford story has been great for his paper’s online traffic.

“It’s been incredible,” said Ward, with the paper getting links from all manner of national news outlets.

“Page views are about three-times normal, and monthly uniques for today are just, like eight times normal,” said Ward. “If you look at a graph of our traffic, it started on Monday when we started reporting through the day.”

“I would say that traffic today, starting from Monday through today, has been tremendous,” he added. “Monday is usually the busiest day of the week, but today is just huge, and blowing last week, and last year at this time, out of the water.”

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