PhRMA Backs the Baucus Plan with $150 Million Ad Buy

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According to the New York Times, the Pharmaceutical Research and Manufacturers of America will spend $150 million specifically boosting for the health care reform proposal introduced last week by Sen. Max Baucus (D-MT).

PhRMA has already spent millions on ads supporting the idea of reform more generically. But now that Baucus has come forward with an industry friendly proposal of his own–one that’s significantly less progressive than the other proposals in Congress–PhRMA’s throwing it’s weight specifically behind his plan.

Baucus will unveil a draft of his legislation this week, and begin hearings on it next week. His legislation will not include a public health insurance option.

ABOUT THE AUTHOR

Brian Beutler is TPM's senior congressional reporter. Since 2009, he's led coverage of health care reform, Wall Street reform, taxes, the GOP budget, the government shutdown fight and the debt limit fight. He can be reached at brian@talkingpointsmemo.com
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