In it, but not of it. TPM DC

Meet John Raese: Wealthy Businessman, Frequent Candidate -- And Maybe Robert Byrd's Replacement

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The reason is very simple -- President Obama is massively unpopular here. He won only 43% of the vote here in 2008, and the TPM Poll Average shows him with only a 30.0% approval rating in the state, with 66.4% disapproval. As such, Republicans saw an opportunity when this seat opened up with Byrd's passing in June, and Raese has been hitting it hard.

At the same time, though, Raese is left open to criticism because of some of his own apparent gaffes, and those of his party. For example:

• He has attracted some attention for the fact his family does not live in West Virginia, but are instead located in a lavish house in Florida.

• His wife is not registered to vote in West Virginia, but instead in Florida. Raese himself is a registered West Virginia voter.

• He does not hide his privileged background, which could seem out of touch in this populist environment. Quite far from it, he declared: "I made my money the old-fashioned way, I inherited it. I think that's a great thing to do. I hope more people in this country have that opportunity as soon as we abolish inheritance tax in this country, which is a key part of my program."

• He wants to abolish the minimum wage: "Minimum wage is something Franklin Delano Roosevelt put in during the depression. I didn't work during the depression and it certainly hasn't worked now."

• And of course, in a recent fumble by Raese's allies in the GOP, a recent national Republican ad was produced using a casting call for actors who would have a "hicky" look.

Raese's latest ad seems to acknowledge some of these recent missteps -- and soldiers on by readily focusing the election right back to his number-one message of opposing Obama:

"I'm not perfect -- but you don't have to be to know Obama's policies have hurt us. Obamacare means big government. Cap-and-trade hurts coal. Obama's tax increases hurt families. And Joe Manchin rubber-stamps all of these. I'm John Raese, and I approve this message -- because I won't be a rubber stamp to Barack Obama."

And indeed, it's quite possible that this pitch could be enough.