Detective Nick Willard, who investigated the Briggs murder, is featured prominently in the ads. "There hasn't been an attorney general in my 21 years who has been more respected by law enforcement than Kelly Ayotte," Willard says.
The TPM Poll Average of the primary shows Ayotte more than 20 points ahead of her Republican rivals, and the TPM Poll Average of the general election shows her leading Democratic Rep. Paul Hodes 47.2%-37.9%. The GOP primary is September 14.
Watch the ads: