"Holy shit, let me break this strategy down, if I may," Stewart said after running a clip of RNC Chair Reince Priebus discussing the report. "Let me break this strategy down. After pretending minorities didn't exist proved a loser, the Republican Party has decided to physically go into these areas and engage, person to person, or, as that is known on the streets, talking. But of course, as the saying goes talk is not cheap."
That's where the additional paid staff come in.
"So there you go," Stewart said. "You're going to go into minority neighborhoods, do a little market research, then send paid spokespeople back into the minority communities with a new retargeted message. Hey, it worked for Kool cigarettes, why not, why not for another organization that has seemed indifferent to the overall health of minorities?"