In it, but not of it. TPM DC

J.C. Watts: Former GOP Congressman, Lobbyist, 'Free Money' Pitchman

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In addition, he has done pitch work as well. The National Grants Conferences -- the program promoted by Hayworth -- had previously used Watts' name to promote its services. The Virginia Pilot reported in 2005 that a National Grants Conference instructor showed an audience in Hampton, VA, a photo of Watts and said, "You don't get Congressman J.C. Watts to endorse your service unless you do things right." (Via Nexis)

And in an investigative story in 2006, the Sacramento Bee reported:

In a late-night television infomercial played frequently in areas where a free introductory NGC session is scheduled, former Rep. J.C. Watts (R-Okla.) urges viewers to attend.

Two of the company's principals, Irene Milin and her husband, Mike, sit across a table from Watts and tell viewers that hundreds of billions of federal dollars are available for purposes such as starting a business or investing in real estate. (Via Nexis)

Phone calls to Watts's office were not returned.

(Additional reporting by Justin Elliott.)