In it, but not of it. TPM DC

Insurers Voluntarily Agree To Kick-Start HCR Reform Changes Early

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Newscom

The White House hailed the change tonight in a blog post. Communications director Dan Pfeiffer said that was "one of the most important reforms" contained in the bill.

"The ban wasn't scheduled to go into effect until September, but in a clear sign of momentum for changing the health care status quo, the health insurance industry announced today that they'll be complying with the ban starting in May," he wrote.

White House health care czar Nancy-Ann DeParle said the insurers are "doing the right thing" and will be watched closely in the months to come.