With House and Senate leaders working with the White House to put the finishing touches on a far-reaching health care bill, the reform campaign Health Care for America Now chimes in with a new ad urging Democrats to use the House’s more progressive legislation as a lodestar.
A number of senators have made it clear that they will kill any final bill that doesn’t include a public option, and with that provision dead for now, HCAN has tweaked its focus.
Though the banner at the end of the segment reads, “We need good health care we can afford, with the choice of a public health insurance option,” the narration touches on other issues, touting affordability, and championing the House’s chief financing measure (a tax on wealthy Americans) over the Senate’s (a tax on high-end insurance policies).
The $400,000 buy will run on national cable, and in DC.
HCAN has also launched a new website, and has sent leading Democrats, including President Obama, a letter, all meant to give the House bill some momentum ahead of a process that’s designed to favor the Senate package.