From WaPo …
Now that Mitt Romney has amassed a couple hundred million dollars, it’s largely up to an eclectic crew of self-described “Mad Men” to make good use of it.
A colorful team of advertising gurus — including a one-time “Wheel of Fortune” contestant, a guy nicknamed for a “Super Mario” character and a burly Texan who came up with the “Beef, it’s what’s for dinner” slogan — have converged on the campaign’s drab headquarters here to dream up the ads they hope will propel Romney to the White House.
Read the rest.
Josh Marshall is editor and publisher of TalkingPointsMemo.com.